Build the Store Your Community Deserves
Tabletop gaming is on the rise. If you love games like Catan, Magic: The Gathering, or Dungeons & Dragons; like the sound of being your own boss; and are willing to dive deep into what it takes to build a successful business, then this is a book for you.
In Friendly Local Game Store, you’ll learn what you need to know to build a store that doesn’t just sell games, but creates a community where games are beloved:
* A detailed look at your store’s startup costs, and why starting off undercapitalized is worse than not starting at all.
* An exploration of your store’s unique value proposition, and why Amazon will eat your lunch if you don’t have one.
* A sober examination of why you should think twice about hybrid stores with cafés, coffee shops, or bars.
* Inventory management 101: your open-to-buy budget, turn rate fundamentals, sales per square foot, and more.
* Running in-store events, hiring and managing employees, and navigating social media.
* But most importantly, how your game store can provide you with a reliable, middle-class income.
Among this down-to-earth advice, Gary Ray shares the stories of his years running Black Diamond Games. From the moment he realized he was going to leave his IT job, to the third-year move necessary for the store to keep growing, to the time he forced his lender to renegotiate his mortgage. Even if you don’t want to open a game store, you’ll appreciate these stories about what it takes.
Do you believe in the power of the friendly local game store? This is the book for you!
Contents:
* Foreword
* Introduction
* 1: Bistro Math
* 2: Running the Numbers
* 3: Motivation
* 4: Unique Value Proposition
* 5: Financing Your Dream
* 6: Marketing Your Game Store
* 7: Events
* 8: Selling Online
* 9: Purchasing and Inventory Management
* 10: Management
Narrative Chapters:
* In the Beginning
* The First Year, When Everything Changed
* Camaraderie, Freedom, Mastery, and Your Soul
* Loneliness and Alienation
* The Turning Point
* The Bending Over
* Courtesy as Flirtation
* The Expansion Kickstarter Part I: The Plan
* The Expansion Kickstarter Part II: Backstop
* The Expansion Kickstarter Part III: If You (Can) Build It…
* The Doctor Who Effect
174-page, 6x9-inch softcover
by Gary L. Ray
Foreword by Travis Severance
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